Plan, Produce and Sell Your Online Course in this hands-on, 4-Week Workshop

"Get this workshop, do the work and don't look back. I got twenty students before I even finished Module 3 without paying a penny on ads or being techy."

Dino Shahin

Founder, EquiTraveler

5-Module Training

This isn't a piece of the puzzle, it's the entire puzzle. You will plan, build, and sell your course in this workshop.

Email Swipe Files

Copy and paste our email swipe files during your launch to ensure that your copy will get prospects to take action.

Plug-n-Play Formulas

Use our formulas to name your course and write persuasive sales and opt-in pages that convert.

Page Templates

Swipe and install our battle-tested course sales page and lead generation page.  

Metrics Dashboard

Leverage our "Scorecard" spreadsheets to predict and track your marketing success.

Proven Launch Funnel

Swipe our "Value-First" Course Launch Campaign so you can make sales right away.

Let us guide you from zero to profitable online course...


Here's what you get when you join this 4-week workshop...


Build your course for just $995

I'll be your instructor :)

Hi, I'm Russ...

I've been working with information products for nearly a decade and have built and help sell millions of dollars in online courses and workshops.

I don't say that to brag. I say it so you'll understand that I've figured this stuff out and I can teach you to successfully build and sell online courses.

In fact, I have trained and certified thousands of professionals through my coaching, courses, stage presentations and book, Digital Marketing for Dummies. 

Russ Henneberry
Founder, Modern Publisher

The Course Builder Canvas keeps you on track

  • Get your plan on paper and follow it. Simple as that. 
  • Outline course deliverables and charge appropriately. (<< Super important) 
  • Build the "framework" that will help you build, sell, and deliver an amazing course..

The "Value-in-Advance" Launch Funnel makes sales

  • Build a world-class marketing campaign that sells (without making you feel sleezy) 
  • Choose from four "launch phases" (or do them all!) depending on your experience level and desired launch intensity.

The toolkit makes it all work 

  • You'll need tools to build and sell your online course. This toolkit is what I've used at DigitalMarketer and Modern Publisher. 
  • These tools are easy to use (if you can use email, you can use these) and they work seamlessly together.

The email swipe file make you a master copywriter

  • Use these proven email templates during your launch.
  • It's as easy as Copy, Paste, Send.
  • Use tested email copy to make sales during all four phases of your course launch.

The Facebook Ad Swipe file throws gas on the fire

  • Swipe ad (and landing page) copy and creative from world-class information marketers. 
  • Set up ad campaigns that generate leads and make course sales. 

"This course offers everything you need from course structure, to the tools you'll need, to everything you need to know about marketing and selling the course."

Manny Muller

Guarantee 1 - The "Triple Your Investment" Guarantee

If you do the course work and use our templated, step-by-step system to build and sell your course and don't generate at least 3 times your investment in this course in your first course launch, we will get on 1-on-1 calls with you and do what it takes to get those sales.

Guarantee 2 - The Double Your Money Back Guarantee


I'm putting my money where my mouth is

If you do the course work, work 1-on-1 with us and don't generate at least 10 times your investment in this workshop in your first year, I will not only give you your investment back, I'll give you an extra $1,000 on top of that.  

Ask Live Questions

Ask questions, get answers, and develop your knowledge.

How long will I have access to the workshop?

You will have lifetime access to the workshop materials.

Should I take this course?

You should take this workshop if you are:

  • ... selling info products but aren't happy with the results.
  • ... a blogger/podcaster and need to monetize your audience.
  • ... providing services and want to add passive income.


I can read your mind (And it's a little disturbing!) 😜

Still have questions? Contact [email protected]

Build your course for just $995