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Transcript:
Hey what’s up? Russ Henneberry here. Founder of Modern Publisher. Today we’re gonna be talking the Conversion Rate on your lead magnet page, what we call a squeeze page. So, let’s really quick go through this.
Attention. At the attention stage we use blogs, podcasts, videos, social media channels, and things like that to get peoples attention. And we wanna walk them up the 4-Step Audience Ascension Ladder into the Subscription stage. And to do that, to get that subscription, to get them to raise their hand and say, “Yes, I wanna keep being marketed to. I wanna keep the conversation going.”, they will give you their email address of their contact information on something called a Lead Magnet Squeeze Page. So, what should the Conversion Rate on a Squeeze Page be?
This is a Squeeze Page, this is the Squeeze Page for my Business Growth Canvas. We run a lot of Lead Magnet’s like this. What you do with this, it’s literally this document here and one other thing, and they’re able to fill this out. You can grab a copy of this at modernpublisher.com/canvas as you can see here. But, what’s the Conversion Rate on a page like this from cold traffic? So, if I’m using something like Facebook or Google ads or something to drive traffic into this page, what should I be seeing as a Conversion Rate? And the answer to that question is, typically if you’re north of 30%, and anywhere … This page has converted at times up to 70% depending on how focused in my targeting is from my traffic. So, you’re looking to 30-70%. If you’ve got 40 plus percent Conversion Rate, so four out of ten people who visit this page actually convert and give you their email address. That’s what you’re looking for is 30%, 40%, 50%+ is amazing.
Why does this page work and what is a squeeze page? Well, if you look here you notice that there’s only one call to action on this page. There’s only thing I’m asking this person to do, and that is to give me their contact information to get the canvas, to get their Business Growth Canvas. There are a couple of links down here in the footer, and you need these if you’re gonna be running traffic. I link to my About page, and I like to my Privacy Policy here. But, contrast this page where there is literally only one call to action on this page, and this is why we call it a Squeeze Page. Contrast that to my home page where you have, 1, 2, 3, 5, 6, 7, 8, 9, 10, 11, you can play this video, that’s 12, you can go over to Amazon and buy my book, that’s 13. You can click here, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 24, 25, 26 different things they can do on this page. Your goal here is to create a Lead Magnet, drive that traffic directly into your Squeeze Page, have a great offer here, and you should be looking at Conversion Rates above 30%, but hopefully in the 40-50%, and if you’re north of 50% you’re really killing it with your lead magnet.