A 7-Step Online Workshop on Generating Leads and Email Subscribers

1-day Online Workshop

Proven Formulas

Use our formulas to write headlines and bullets that convert the coldest prospects into leads and subscribers.

Expert Critiques

I will critique (Don't worry... I'll be gentle!) your work so you'll know you have it right the first time!

Page Templates

Swipe and install our battle-tested lead generation page. No need to be a web developer to get leads and subscribers.

Metrics Scorecard

Leverage our "Scorecard" spreadsheet to predict and track your marketing success.

List Builder's Checklist

Let us guide you from zero to profitable online course...


Here's what you get when you join this 1-day online workshop...


Our 7-step system just flat out works. Once you know how to build your list to 100 leads, you'll know how to get 100,000.

The key to getting leads is to have the right lead magnet offer. This checklist will get you there.

Build your list today for just $995

... and this ain't my first rodeo. (It's not my second either. I'm old, okay!  😂)

Hi, I'm Russ...

I've created lead generation campaigns that are responsible for driving hundreds of thousands of leads and email subscribers.

I don't say that to brag. I say it so you'll understand that I've figured this stuff out and I can teach you to successfully build a list of leads and subscribers too.

In fact, I have trained and certified thousands of professionals through my coaching, courses, stage presentations and book, Digital Marketing for Dummies. 

Russ Henneberry
Founder, Modern Publisher

"Russ Henneberry is one of the most knowledgeable marketers out there, period. Over the past few years, applying what I have learned from his courses has had a profoundly positive effect on my business."

Michael King

Owner, Lasik Marketing Agency

The 3 pieces of "lead generation equipment" you must have and how to acquire all three. (If you are missing any of these 3, you'll get virtually zero leads and subscribers.)

8 types of lead magnet offers that turn even the coldest traffic into warm leads ready to buy from you. (And the one offer that everyone uses that doesn't work in 2019.)

The 4 reasons a lead generation campaign fails and how to avoid each of them.

7 ways to funnel traffic to your lead magnet page (many of these are FREE traffic sources) and generate leads and subscribers at scale.

Headlines and bullets are critical to your lead generation page. You'll get 5 lead magnet headline formulas and 9 bullet formulas that are proven to convert. (My favorite is the "Piggyback.")

Plus... a bonus critique of your work from me (Russ!) so you'll know you have it right the first time.

... of what we'll cover in this 1-day online workshop.


The math behind lead generation. This is the kind of stuff they don't teach in business school.  (You'll just plug your numbers into our simple Scorecard spreadsheet)

The 10 elements every successful lead generation campaign has in place. (Some of the most critical are Specificity and Speed.)

Ask Live Questions

Ask questions, get answers, and develop your knowledge.

How long will I have access to the workshop?

You will have lifetime access to the workshop materials.

Ask Live Questions

Should I take this workshop?

That's an easy one.  Anyone that wants to generate leads or email subscribers should join this workshop.


I can read your mind (And it's a little disturbing!) 😜

Still have questions? Contact [email protected]

Build your list today for just $995